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Hi, I'm Alex
UX Designer crafting experiences that put people first
I design with people, not just pixels. My process starts with empathy and understanding what users truly need, and ends with products that feel effortless to use. With a focus on wellness and clarity, I craft digital experiences that reduce friction, support users’ goals, and deliver real impact for both people and businesses.
Skills & Expertise
I combine strategic thinking with creative execution to deliver exceptional user experiences across digital platforms
UX/UI Designer
Creating intuitive, user-friendly interfaces with a strong focus on usability, accessibility, and visual hierarchy.
Figma
Design systems
User Research
Discovering user needs through interviews, surveys, and behavioral insights to design experiences that truly resonate.
Interviews
Analytics
Prototyping
Building interactive prototypes that bring ideas to life, validate concepts, and streamline user testing.
Wireframes
Flows
Strategy
Aligning design choices with business objectives and user goals to deliver solutions that are both impactful and scalable.
Roadmapping
Analysis
Featured Projects
A selection of my recent work showing different aspects of user experience design and problem solving approaches
The System Behind Every Decision
Three interconnected principles that guide every pixel, interaction, and user journey I craft
Belief
Great design feels effortless, purposeful, and human-centered. This is the foundation of my philosophy.
Principle
Empathy fuels innovation. By understanding users deeply, I create breakthrough experiences.
Focus
I value clarity over complexity, removing friction and guiding users through seamless journeys.
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